Early adopters in the real estate industry are beginning to use video or film in the marketing of their properties.  Video has the power to show more detail and give a “gut” feel for a property more so than any other media.

Our research indicates that showing the neighborhood, showing all of exterior building elevations, and showing clear continuous footage of the interior of the building are essential elements.  When properly executed, the viewer gets a sense of having actually visited the property.

There are two perspectives to keep in mind when viewing the Video Showing below:

1. View it as a buyer and assume that a top tenant such as Walgreens or CVS have signed a long-term lease and will occupy within the next month.
2. View it as a seller and again assume that a top tenant such as Walgreens or CVS have signed a long-term lease and will occupy within the next month.

How could this video format be improved from each viewpoint? What could be added to give a clearer understanding of the physical aspects of the property?  What could be altered or deleted that may be extraneous?

We shot the following film of a local broker’s listing of a vacant building to help us begin to define an industry standard. The objective, again, is to give you a sense of actually having been there so that you could easily reject the property as unsuitable or open a bidding process to acquire the property.

Take a look and let us know your thoughts.

Demand for triple net real estate investments is rising even as signs of economic turmoil in European nations appear on the horizon and after the rating downgrade of T-bills in the United States over the summer. Domestic and foreign investors alike apparently agree that triple net properties are still an essential part of an investment portfolio.